!"#$"$"%&'($")"%*+,&
!"#$%&'()')'*%+,)'-*./01%234'()'%5.6.))3/'%7$8.9%:,)$%2.;;3/'%<,=>?%@%!A%B.C0%<,DE%5.)F3C3G!/F.H#$)%%
.;I3/'H;3% J$*'J% %-./-& 0123& 4-56768& )9/.171:;79<;& *.1.;8& =;</9>% ,).I.*%%-./-& J.I*./0%.)KH;.%
(Bundan sonra “Kanka”, “biz”, “bizim” olarak da anılabilecek3r.)%L..)'93F%8M/F3I;'N'J'(%O3#%/'F3/'%
43G439.%J,#')%$98$).J.).I0H%(Bundan sonra “Pla-orm” olarak da anılabilecek3r.)%('9.I3F%3;')J3/'1%
*.90F%,)$HJ./0%43%*$)).H0J0%/PI3/'HQ3%F.I.RJ0().%C.9)."0).H%43%F,C).H.H%/'(3%.'F%#')8')3I%43%#$H).I).%
')8')'% /PI3A)3I'% .A0*).J.*F.;0IS% +).T,IJU.% 3I'"'J'H'(1% ('9.I3-H'(% 9.% ;.% 6'(J3F)3I;3H% L.9;.).HJ.H0(%
6.)'H;3% '"#$% &'()')'*% +,)'-*./0UH0% *.#$)% 3FJ'"% /.90)0I/0H0(S% !"#$% &'()')'*% +,)'-*./01% B.H*.% B$)).H0J%
B,"$)).I0UH0H%.9I0)J.(%#'I%C.IA./0%,)$C%#$%*,"$)).I.%F.#';'IS%%
?"$!"$@A"B&)('$*BC*+,&
+).T,IJU$H% ,)J./0% 83I3*-N'% 8'#'% A.)0"J./0% 43% 6'(J3F)3I'% /$H.#')J3J'(% 'A'H% /'(3% .'F% #.(0% #')8')3I'%
F,C).J.*%(,I$H;.90(S%V$%#')8')3I'H%#'I*.A%#.")0*%.)KH;.%;3N3I)3H;'IJ3*%83I3*'I/3W%
)-<-D.65E-&F;59&2-G7-.-.&F;7H;79<&
●
X3/.C%,)$"F$IJ.%43%*.90F%.".J./0H;.%.;1%/,9.;1%3YC,/F.%.;I3/'1%F3)3L,H%H$J.I./01%72%*'J)'*%
H$J.I./01%9.#.HQ0%P)*3%4.F.H;."09/.H0(%$9I$*%43%C./.C,IF%H$J.I./01%Q'H/'93F1%;,N$J%F.I'6'S%%
●
+I,Z)% ,)$"F$IJ.% .".J./0H;.% *3H;'H'()3% ')8')'% C.9).".Q.N0H0(% *,H$J1% ')8'% .).H).I0H0(1% 9.".J%
F.I(0H0(1%.)0"*.H)0*).I0H0(%8'#'%3*%#')8')3I%43%*3H;'H'(3%43G439.%34'H'(3%L,F,NI.L%43%4';3,).IS%%
●
[;3J39'% @CC)3% 9.% ;.% ;'N3I% $98$).J.% J.N.(.).I0% P(3I'H;3H% 9.CJ.90% 93I'H3% ;,NI$;.H%
F.I.RJ0(.% 9.CJ.90% F3IQ'6% 3;3I/3H'(% #'(3% 9.% ;.% M;3J3% 6'(J3-% /.N).90Q0/0H.% 43I;'N'H'(%
M;3J3%9.C0).H%*.IF%H$J.I./0%43%;'N3I%#')8')3IS%%
●
+).T,IJU).%')8')'%63I6.H8'%#'I%*,H$;.%F.I.RJ0().%')3-"'J3%83A-N'H'(;3%#$%3F*')3"'J%/0I./0H;.%
43I;'N'H'(%#')8')3IS%
●
+).T,IJU$%*$)).H0I*3H%#."*.%*'"')3I%6.**0H;.%C.9)."KN0H0(%#')8')3IS%%
●
+).T,IJ%P(3I'H;3*'%;'N3I%B$)).H0Q0).IU).%3F*')3"'J1%/,6#3F%43%C.9)."0).H%'A3I'*)3IS%
IJK.EK&/;L;79<&3-<-D.M-.&F;59&2-G7-.-.&F;7H;79<&
●
+).T,IJU$%*$)).H0I*3H%;'N3I%B$)).H0Q0).IU0H%/'('H)3%')8')'%C.9).".Q.N0%#')8')3IS%
●
V."*.Q.%/,/9.)%J3;9.%63/.C).I0H0().%#.N).HK%*$I.I.*%63/.C%,)$"F$IJ.90%F3IQ'6%3;3I/3H'(%#$%
63/.CF.H%.)0H.Q.*%#')8')3IS%
)-<-D865E-&31N7-.-.&F;7H;79<&
●
+).T,IJU;.% ,F$I$J% .AJ.% #')8')3I'1% *$)).H;0N0H0(% L,H*/'9,H).I1% 8'I;'N'H'(% 3F*')3"'J)3I1% \+%
.;I3/'1%Q'6.(%FPIP%43%#')8')3I'1%*,H$J%#')8')3I'S%%
?"$!"$@A"B&%O$$*B,C,&P@&'*4$*=,C,&
V')8')3I'H'(W% .J.A).I0% "'I*3F% C,)'-*.J0(% 43% J34($.].H% *.9H.*).H.H% 9P*PJ)P)P*)3I'J'('% 93I'H3%
83-IJ3*% .J.Q09).% 8PHQ3))3H3#')3Q3*% ,)$CW% M(3))'*)31% #')8'% 8P43H)'N'1% ZH.H/% 43% J$6./3#3%
/PI3A)3I'H'H%9PIPFP)J3/'1% ;,).H;0I0Q0)0*%;.%;^6')%,)J.*%P(3I3%9./.*).HJ0"%,)J./0% J$6F3J3)%9.%;.%
9./.% ;0"0% 3F*'H)'*)3I'H% MH)3HJ3/'1% /.CF.HJ./01% /,I$"F$I$)J./0% 6'(J3F% 43% F.H0KJ% 8'I'"'J)3I'H'H%
/$H$)J./01% .H.)'(% 3;')J3/'1% 9MH3-)J3/'1% 83)'"-I')J3/'% 43% *'"'/3))3"-I')J3/'1% +).T,IJU$% *$)).H.Q.*%
*'"')3I'H% *'J)'*% F3/C'-H'H% 9.C0)J./01% +).T,IJU$H% 83)'"-I')J3/'1% *'"'/3))3"-I')J3/'1% C.(.I).J.% .H.)'(%
A.)0"J.).I0H0H%43% I3*).JG*.JC.H9.GCI,J,/9,H% /PI3A)3I'H'H%9PIPFP)J3/'1% .#,H3)'*% /,HI./0%;3/F3*%
6'(J3F)3I'H'H% /.N).HJ./01% /M()3"J3% /PI3A)3I'H'H% 9PIPFP)J3/'1% F.)3C% 43% "'*.93F)3I'H% F.*'#'H'H%